37. évfolyam, 1991. 3. szám

Archívum

The problems of image reception – "visual literacy".

BOBOKNÉ BELÁNYI Beáta

The article analyses McLuhan's views on the behavioural patterns of the post-typographical man, with special regard to image culture. In communication (speech, writing, book-printing, telecommunication, electronic information) media are not just holders but also constitutive elements of the messages they are transmitting. In obtaining visual information emotions play a primary role as opposed to rational sensation. The prevalence of images (e.g, tv-watching) is emotionally burdening. The man of the 20th and 21th centuries resp. should elaborate his strategy of becoming visually literate, and create the conditions of psychic reception. (pp. 423-427)

Országos Széchényi Könyvtár Észrevételek